What AIGA approached me about doing a poster for a lecture about sites that are designed to advertise by word of mouth and participation, my rationale was simple one. Design something based on what you see in every blog, Facebook post, and anonymous posting you’ve ever seen on the internet…
With each artist in mind I created a certain design aesthetic which could adhere to the style of artist and the venue which it would be played in. I did each in a distinct style, yet it still stands up well in structure, appropriate in type, and visually distinct. I think this typifies how I work. I am flexible with style, free with ideas, and can still give it the proper structure that helps communicate to all people…
In this series of posters that I entitled “The American Dream” I really wanted to show that there are two sides to everything. I think that most people have the idea that every American’s goal in life is to have a white picket fence, 2.5 kids, and a Hummer in their driveway. On the other hand I tend to think that others just want to get out of their FEMA trailer…